Social Media Best Practices

Focusing on Facebook

When posting on social media it’s always a good idea to get right to the point. Let the readers know why you are posting and why it matters to them. For Toastmasters, we want to celebrate with your accomplishments and help to promote your club events. Here some positive ways to make sure you are posting relevant information that will interest the readers on social media.

Social Media Icons

Group Pages

Once you have joined a Group on Facebook, you are allowed to post new content that is of interest to the group. If you are posting on a Facebook Group like our District 62 Facebook Group, be sure to follow the rules set up by the Group Managers. Here’s a list of best practices to follow and help you get the word out on your events and accomplishments:

  • The Group is for communicating with fellow members within our District.
  • Ask, “What is the value of your announcement to the District?”
  • For online clubs, also contact other districts or the Official Toastmasters International Members Group.
  • For Advanced Clubs, our FB District Group is your best audience.
  • Follow the Brand Manual when creating graphic ads.
  • Be sure to like, comment and share posts from others.
  • Post about special events like Open Houses, Contests and Guest Speakers.
  • Give reports after the event with photos.
  • Celebrate big accomplishments like HPLs, Coaching, Mentoring, DTMs.
  • Be careful to space out your posts to keep the interest alive. Don’t over-post.
  • Create a Club FB or Instagram Group if you want more activity in your club.

Your Profile Page

A Facebook Profile Page is your personal membership on FB. There are settings that allow other people to post but most owners of pages post their own photos and videos and allow all people who follow or like their page to post comments. This is how you get a conversation going and hopefully people will share your posts and make it more viral for more activity to happen. If you only want to communicate with close friends and family, there are settings to make your Profile Page more private.

Business Pages

There are also Business Pages like our District 62 FB Page, Toastmastersmitten. Please go there and LIKE the page. It will help us to advertise to the general public. A FaceBook Page is required to create paid advertising and the district uses this page to promote Toastmasters in general. Promoting events to the general public like Open Houses or Award Presentations is a great way to use this platform especially to appeal to those outside of Toastmasters. After you like the page, you can make comments, share posts and contact the Page Admin to post your promotional content.

Author: Anna Donahue, DTM

I joined Toastmasters in February, 2016 because I wanted to learn how to feel comfortable speaking in public and talking about my new art business called ArtistEntrepreneurs.org. Since then I have given speeches to large and small groups, recorded webinars for online distribution and held workshops for artists who are interested in learning what I know about the "business of art." Toastmasters has helped me to become comfortable in any environment and to take on leadership positions with success. I had no idea how far Toastmasters would take me and was pleasantly surprised at how easy it was to learn and grow with the encouragment of fellow professionals. For the Toastmaster year of 2019-2020, I was awarded Toastmaster of the Year after taking on many leadership roles at the district level. 

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